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The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point by Panos Mourdoukoutas,George J. Siomkos

The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point

by Panos Mourdoukoutas,George J. Siomkos


ISBN 13: 9783642021084

Format: Hardcover (118 pages)
Publisher: Springer
Published: 15 Oct 2009

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Industrial Marketing Industrial Marketing by Thomas Fotiadis,Adam Lindgreen,George J. Siomkos,Christina Öberg,Dimitris Folinas

Industrial Marketing

by Thomas Fotiadis,Adam Lindgreen,George J. Siomkos,Christina Öberg,Dimitris Folinas


ISBN 13: 9781529778533

Format: Paperback (400 pages)
Publisher: SAGE Publications Ltd
Published: 05 Nov 2022

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